Gen Z and Giving: What Matters Most

As Gen Z becomes a substantial part of the donor base, what matters to them and how they prefer to give becomes even more important to consider. Gen Z, born between 1997 and 2012, is influencing how nonprofits and charities operate. Their unique preferences set them...

Simple Ways to Boost Recurring Giving

Recurring donations—those made on a weekly, monthly, or quarterly basis—are an invaluable way to cultivate a dedicated group of supporters who consistently contribute to your cause. Unlike one-time gifts, these ongoing contributions provide a reliable revenue stream,...