gen z and giving

Gen Z and Giving: What Matters Most

by Raisa Rashid | Oct 21, 2024 | Non-profit Growth

As Gen Z becomes a substantial part of the donor base, what matters to them and how they prefer to give becomes even more important to consider. Gen Z, born between 1997 and 2012, is influencing how nonprofits and charities operate. Their unique preferences set them...

Gen Z and Giving: What Matters Most

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